Tuesday, April 8, 2008

Preparing for a Craft Show 101: The Perfect Business Card and Some String

I realize that in the last few posts, I have covered the very basic beginnings as I prepare for a craft show and then I jumped to the dress rehearsal which should take place a day or two before the show. That’s a huge jump and we’re going to have to back up. I’ve noted the dress rehearsal on the spreadsheet so hopefully I’ll get back here before the day of the craft show. I am going to need something to tie price tags onto my jewelry. I used one millimeter hemp last time and it was too big. A business card sized price tag held the size of the hemp in, but they were too big. I am going to need something smaller in diameter. That reminds me of my business cards. I don’t know what I was thinking but it wasn’t until I had them printed and cut out that I realized that they were missing something. I kept looking at it and looking at it. Something was wrong but I couldn’t figure it out. So when you create your business cards, my advice would be to pretend that you dropped your business card on the park bench and someone picked it up. Would the person be able to tell what I did? Not by the ones I made. They had my etsy site, my email address, my name and my phone number on them, with some flowers for a border. A little too basic. The business card is one of the few front end tools you have and it has to be perfect. It has to tell the person why they want to put that business card in their rolodex. They need to be basic, but you can’t forget to list the all the important information. I think I could delete my phone number, but I am kind of mixed about that. Not everyone has the internet or even the ability to use email. My husband would never be able to locate me by email. He barely knows how to turn a computer on. I’ll give him my phone number. I’d better keep it on there. I have to have six lines. My name, my phone, my email, my store, my product and my slogan are my key items for a business card. There is a check list even for business cards. That’s amazing!

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