Beaded Jewelers: Find Your Niche and Set Yourself Apart

Dear Beaded Jewelers, I went to a craft show yesterday. I was full of excitement. Amy met me at the door and checked me off of her sheet. She then motioned and I followed her down the hallway to where my name was on a sign. She pointed to the floor and said that I had the area from that piece of blue tape to that piece of blue tape. I looked at the shop that was set up right next to me and said, "But she has jewelry too!" Amy, the gracious hostess, said that she would move me to another spot. As the set up time continued, the people with the booth next to me came in and they had JEWELRY! I made it through that entire craft show without a sale! I have been put in my egotistical place once again. Oh great. At one point in the craft show, my friend walked around and looked at all the vendors. She estimated that one in three or four was selling jewelry! This was a craft show for the elementary PTO. They made out like bandits. Each of the booths paid for their space, albeit a small amount, if you don't make your signup fee back during the show, you are certainly, most definitely in the proverbial HOLE! Since I know that I didn't have any sales and I know my friend didn't have any jewelry sales, I can assume that the sales were few for the other vendors. The traffic wasn't there. The weather was awful. There were too many jewelers too. So I have to dig deeper to find my niche. Finding a niche is a really great idea! I have to set myself apart from the competition. Adding services like credit cards will help, but it's not always the lack of service that inhibits the sale. Diversification of Product. Find your niche. Your niche is not jewerly,,,,it's not even beaded jewelry anyone can string beads. More on my niche tomorrow.