Today I’d like to tell you about shipping lessons as an Etsy Seller. I’ve had great luck getting my jewelry and supplies to my customers. But I had a particularly bad experience not long ago. A customer received an empty envelope! Agh! There honestly was a necklace in it when I deposited it into the postal bin. She will never believe it. My latest customer questioned the postage. This is a great idea when the postage doesn’t seem right. And she taught me a really valuable lesson. I weighed the box and then determined the postage as if it were going to California. The customer who purchased the supplies lived in New York. She is a lot closer to me than she would have been if she lived in California, so the postage wasn’t as much. I had two very closely related boxes of supplies – silk flowers – in my Etsy Store, so I have agreed to modify that listing with a note that explains how I calculated the postage and that they should email me before paying and I’d get them a more accurate shipping amount. I refunded the shipping money that I didn’t use. As she said, as a graduate student, that money can come in handy! She is absolutely right. Working with the customer is essential to my business. I’ve found out since I joined Etsy, that anyone can buy jewelry from any store. There actually is something out there for everyone. I want my customers to trust me. There is plenty of negativity and dishonesty out there in the world-wide-web. The lady who still believes I duped her, went straight to PayPal for a refund. No questions asked. The idea that someone doesn’t trust me is devastating. I have to make certain that I don’t ever repeat that mistake. As a business owner, lack of trust is a killer. It’ll kill your business faster than anything.
Sunday, March 16, 2008
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